💥 ReBranding my YOUTUBE CHANNEL: FAITH, TRAVEL, PHOTOGRAPHY, BOOKS and more. 💥

 

The main idea behind the book «Start with Why» by Simon Sinnek, is the premise that to start a good story we have to start with the “why” of the main character, that means his motivations or triggers will unfold events in a fluid and articulated way.

Certainly when we watch a movie or read a book, the first thing that interests us is to know the moral motivations of the main characters.

As long as these motivations have to do with moral conflicts, the more interesting the plot and the characters involved become.

During the last months I have been working on the creation of journalistic content around news about the current political situation in my country, as well as interesting international news. It's clearly something that I particularly like and enjoy.

In the very beginning of this channel, my content was more related to my own professional specialty, corporate communication, marketing, public relations, etc.

However, I have also had the need to talk about some other topics of a more intimate nature or share other forms of expression that I also find attractive, exciting and uplifting, such as travel and photography.

In that sense, I have been experimenting with some alternative content on this channel and seeing how much impact they have among my followers and subscribers.

In fact, the most successful contents were those related to Peruvian news, and that generated a good part of the current subscribers, who in turn, expect similar content.

However, I have made the decision to change the content that I am going to communicate through this channel, because I want to explore more broadly my creativity and communicate other personal aspects.

The old format, somehow, confines me to a single tone of communication and appeals to a more rational plane. Now instead, I would like to appeal to more spiritual and emotional elements from a different audience.

What type of channel will it be? I have watched other YouTube channels with vlog content and there is always a guiding thread that facilitates the development of the narrative. In this case there will not be a single guiding thread or common theme

As long as the topics are interesting for me, I will be happy to talk about them; but surely there are some guiding lines I would like to talk about…

First and foremost I am going to talk a lot about my Catholic faith and my search for Christ. Being a Catholic from the cradle, I have returned with perseverance to my Catholic faith that, with imperfections, I try to cultivate through reading and prayer.

It is not an easy path, but it is a path that must be traveled. In that sense, I will share what little I know about my faith, as well as much about prayer and the new ways that I am finding to get closer to God.

Therefore, you can also expect a lot of literary content from my favorite authors, such as G.K. Chesterton, C.S. Lewis, J.R.R. Tolkien, Saint Thomas Aquinas, etc. Or some literary reference to an author that I find really interesting and from which we can obtain conclusions that help us improve as people.

Another of my great passions will also be present, although I am not necessarily an expert on the subject, which is photography.

I practice photography in an amateur way, not as much as I would like or with the necessary technical level, but I think it is one of the most beautiful expressions there can be.

Much can be said through images, without the need to add something else to the extent that we are visual beings.

That is also why, whenever possible I will go out to look at the urban landscape of Lima and its surroundings, and as far as possible I will explore some interesting landscape, some pre-Hispanic ruin, some old church, and even some trip outside of Lima if it is the case.

Traveling is probably one of my favorite hobbies. It is a path of discovery that not only allows us to know the landscape or history of a country or region, but also challenges us in relation to ourselves in relation to that new place that we are getting to know.

I would also like to talk about that, and I think this is a good opportunity to do so.

Now why the decision to do it in English. The quickest answer is that I want to improve my English skills. But the longest answer, and probably the most appropriate one, is that I want to reach an audience for which the Hispanic world is more remote, in terms of language, customs, landscape, etc.

It is a challenge to make videos in another language and try to let yourself be understood by cultures other than your own; but I think this kind of cultural and personal discovery is well worth it.

In general, if we had to necessarily introduce some kind of nominalism or label in this blog, this would be the discovery of worlds, and the search for the meaning of things and of ourselves.