The main
idea behind the book «Start with Why» by Simon Sinnek, is the premise that to
start a good story we have to start with the “why” of the main character, that means
his motivations or triggers will unfold events in a fluid and articulated way.
Certainly
when we watch a movie or read a book, the first thing that interests us is to
know the moral motivations of the main characters.
As long as these motivations have to do with moral conflicts, the more interesting the plot and the characters involved become.


